Be Seen Where Families Now Search
Care Directory partners are 3× more likely to appear in AI search results from ChatGPT, Gemini, and Claude — thanks to our advanced structured data that speaks directly to large language models.
CQC Providers Listed
More AI Visibility (Pro/Featured)
Per Month (vs £990/yr competitors)
Experience AI-Powered Care Discovery
Ask our AI Care Assistant to help find care providers. This is exactly how families will discover your listing.
AI Care Assistant
Powered by Care Directory
How can I help you today?
I can help you find care homes and home care services across the UK. Just tell me what you're looking for.
AI responses are based on CQC-registered provider data
Is your listing AI-ready? Claim it now →
Search Behaviour is Changing Faster Than Ever
LLM-driven search has grown from under 5% in 2022 to over 20% in 2024 — one of the fastest behavioural shifts in online history.
AI search virtually non-existent
ChatGPT launches, rapid adoption begins
Health & care queries surge in AI assistants
Projected: Nearly 1 in 3 searches start in AI
Gartner Projection"By 2026, up to 30% of online searches will start in AI tools rather than Google."
— Gartner, 2024
See Exactly How Families Find You
Real-time analytics show profile views, enquiries, and conversion rates — so you know exactly what's working.
Provider Dashboard
Featured Listing Analytics
This week
+3 from last week
Above average!
7 of 8 replied
Time to first reply
Featured providers receive 3× more enquiries than basic listings
Weekly Snapshot
Respond to Families Instantly
Receive enquiries directly and reply with one click. Fast responses lead to more bookings.
Enquiry Management
Abbeymoor Care Centre
James Williams
Seeking Respite Care for My father
"Do you have availability for respite care in January? My father needs 2 weeks of care while I'm away. He has mobility issues but is otherwise independent."
Hi James, yes we have availability in January. I'll send you our respite car
Respite Care Availability
Turn Reviews into Trust
Respond to family feedback and flag inappropriate reviews. Build credibility and show families you care.
Reviews Management
Sunrise Care Home
David P.
"Good care overall but sometimes the communication about medication changes could be better. Staff are friendly though and my father enjoys the activities."
Thank you for your feedback, David. We appreciate you highlighting the communication aspect - we've already spoken with our care te
Address Feedback Professionally
What AI Assistants Can See About You
Care Directory uses advanced Schema.org structured data to make your listing readable by AI assistants. See the difference between basic and optimised listings.
Basic Listing
Limited AI visibility
name: "Care Home"
address: "..."
}
- Basic name & address
- CQC rating visible to AI
- Services & specialisms
- Facilities & amenities
- FAQs for AI answers
- Reviews & ratings
- Contact information
Pro / Featured Listing
Full AI optimisation
CQC Rating
Outstanding
Location
Newcastle upon Tyne
Specialisms
Dementia, Nursing
Years Operating
15 years
Regulated
CQC Registered
Contact
Direct enquiries
- Full provider details
- CQC rating & breakdown
- All services & specialisms
- Complete facilities list
- Dynamic FAQs
- Aggregate reviews
- Direct contact details
More Likely to Appear
in AI-generated care recommendations
Supporting the UK's Digital Care Strategy
Care Directory is designed to align with national priorities for modernising adult social care through digital innovation and data accessibility.
People at the Heart of Care
Aligned with the Government's Adult Social Care white paper priorities for digital transparency
National Data Strategy
Structured, machine-readable data that meets UK Government open standards
Adult Social Care Reform
Supporting the modernisation agenda for better care information access
Digital Standards Compliant
Interoperable data format enabling AI tools to surface accurate recommendations
"Adult social care has been identified as a core UK Government priority sector that must embrace modern digital tools. Our approach aligns with the National Data Strategy, ensuring your listing meets modern digital standards.
How It Works
Getting your care service listed and AI-optimised takes just a few minutes.
Find Your Listing
Search our database of 29,000+ CQC-registered care providers. Your listing may already exist.
Claim & Verify
Confirm ownership of your listing in minutes. We verify all claims to maintain directory integrity.
Choose Your Plan
Select Free for basic presence, Pro for full features at £9.99/month, or Featured for maximum visibility.
Get Discovered
Start appearing in AI and traditional search results. Pro/Featured listings get enhanced schema markup.
Choose Your Visibility Level
All plans include your CQC data. Upgrade for AI optimisation and direct enquiries.
Free
Basic directory presence for all CQC providers
Pro
or £99/year (save 17%)
Full AI optimisation & enquiry management
AI-Ready Schema Markup
Pro & Featured plans include structured data for ChatGPT, Gemini & Claude
Trusted by Care Providers Across the UK
"Since upgrading to Pro, we've seen a noticeable increase in enquiries. The AI visibility is genuinely making a difference."
Care Home Manager
Yorkshire
"At £9.99/month, it's a fraction of what we were paying elsewhere. The structured data approach is forward-thinking."
Operations Director
West Midlands
"Families are finding us through ChatGPT now. That wasn't happening before we optimised our listing with Care Directory."
Home Care Provider
Greater London
Frequently Asked Questions
Everything you need to know about partnering with Care Directory.
Don't Get Left Behind
As AI search grows, providers without structured data risk becoming invisible. Join the UK's most AI-ready care directory today.